Most of the adults have had a bit of experience in organising birthday parties or marriage receptions. It may have been for a friend or a close relative. But nearly all of us end up feeling a bit exhausted and never really get around to doing everything we wanted to. Managing an event requires the expertise of professionals as much as any other enterprise.
Large-scale events like music concerts, product launches, sports championships need a greater degree of involvement by experts. At times this involvement may have to begin way before the actual event. Choosing the site as per client specifications, discussing the finances and material procurement are a few pre-event necessities. Olympics, the grandest of all sports events, to the product launches, big budget weddings and corporate functions, every event is managed as an individual project by the event management firms.
Every event is quite unique in its own way and demands a different approach. The rock concerts for example are just like any other music concert except for the huge crowds of enthusiastic fans they draw. The event management works in tandem with the musicians in setting up the stage, sound and lighting on hire and rental for other peripherals for making the event possible. Crowd management is a very critical aspect of such events, including product launches involving video production, which if not looked into carefully can ruin the whole experience for the participants. There have been incidents of extreme violence during rock concerts; Rolling Stone's Altamont free concert in 1969 was one such infamous event.
It is a norm for multi-million dollar business houses to make their presence felt by hosting corporate functions of magnitude. These corporate functions may be aimed at strengthening relations with customers or at better bonding and understanding with employees. Generally, these corporate functions are like mega get-togethers with the idea of creating bonhomie among the employees.
The event management companies work in close co-ordination with the human resources department of the host company. Together they decide on the particulars of the event, site (indoor/ outdoor), lighting to be hired and rental for the arrangements, entertainment, food and drinks. Then, all of them would like to have the video production of the event. The event management personnel would take care of all this and can even customise their general event format according to the host's preferences.
To conclude, application of management concepts in business has led to better control on different aspects of it. Arranging a dinner for four may not seem to require a lot of event management aptitude. But then, the application of management fundamentals sure can bring about a significant value addition.
Smit Mathur is an expert for writing Articles and currently working for Showcorp. For more information related to Event management, Product launches, Corporate functions, Lighting hire and rental, Video production please visit: http://www.showcorp.com.au/
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