Starting a Coaching Or Consulting Business From Scratch Or Buying a Franchise in 2010

Over the last few years, I have been observing and studying the onslaught of new market entrants into the consulting and coaching venue. Perhaps, you have also noticed how many people have become personal and business coaches in the last few years? Well then, let me tell you what I've discovered. What I've noticed is that many of these folks do actually have a good amount of experience behind them, and they have got into the coaching or consulting business because they have been laid off from corporate America.

And they've decided to try to start their own business, because they really can't get a job for equal pay to their previous employment. Unfortunately, there's a big difference between working for a paycheck, and working out of your house trying to make money and market yourself. So many of the people who are coaches, are not making any money, and they are complaining and worry they might lose their house to a foreclosure, because they cannot make the payments.

Now then, perhaps you are considering starting a Coaching business from scratch. If so, you have to ask yourself how are you going to get your customers? If you think that you're going to go online to the social networks in various industry subsectors, and make friends and get jobs that way, I'd like to enlighten you to the fact that those types of online groups are already filled with people who will be your competition.

In other words, you are going to have to get your new customers and clients the old-fashioned way in the real world. Of course, if you don't know how to do this, you might be better off buying a franchise, from a franchisor that knows how to get clients, and can assist you with an excellent marketing plan.

The reality is there are too many coaches out there who don't know what they're doing, and do not know how to market themselves, and they aren't making any money. Many of these folks are making a mockery out of the consulting industry, and leaving a bad taste in everyone's mouth. So, if you are thinking that you might want to be a consultant or coach, perhaps you might look into franchising to do just that. Indeed, I hope you will please consider this.

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Article Source: http://EzineArticles.com/?expert=Lance_Winslow

Image is Everything! - Build-Up Your Building Construction Reputation With PR Marketing

Just like life's ups and downs, your building construction business will experience times of both fruitful harvest and inactivity. To deter periods where income is a rarity, various marketing strategies are employed. But with many forms available, choosing the best one that perfectly suits your construction business will be your first vital step to reviving the life of your business.

One of the most effective marketing strategies that has been around for years and guaranteed by numerous successful businessmen is Public Relations or PR. It is the process of creating a good perception and image of your product or service with the public. It involves the hiring of PR experts to ensure precise and wanted results.

In this case, your building construction company will be exposed to your targeted clientele to promote interest and in effect, increase potential of being hired for a project. Hired PR professionals will gather specific information about targeted clients. This information is then utilized in making your service more appealing and compelling.

Due to the global influence of the Internet, most PR firms have also upgraded their methods to adapt to modern ways of marketing. One excellent example is the method of online blogging wherein your building construction website will greatly achieve much-needed internet exposure. Blogs will clearly post your company's services and quality work. Also, you will able to create discussion rooms where clients can throw their questions and concerns. You need to assign a representative who will interact with these visitors and throw a sales pitch.

Another new form of PR that's spreading like wildfire is the use of social media applications like Facebook and Twitter. These platforms enable extreme interactivity between users wherein you can post vital information about your company and direct users to your site. Also, it targets large audiences and communities which results to greater web exposure and presence.

Probably one of the oldest but tested methods, direct marketing aggressively communicates with potential clients, asking them their preferences and expectations with services they plan to acquire. Incorporating this method to your online site will also enable you to provide service updates and maintenance check for site visitors.

Bearing in mind the value of creating and maintaining a fruitful relationship with the public, PR marketing ensures steps to keep existing clients satisfied and entice potential customers. With expert advices from PR professionals combined with hard work, your building construction business will certainly survive even the roughest of times.

Article Source: http://EzineArticles.com/?expert=Steve_B_Johnson