Let the Gimmicks Go

Gimmicks are cute but they do not give you the aura of professionalism. Of course, it depends on what you are planning to do with your business. If you are selling Clown services, then use all the gimmicks you can find. If you are a serious accountant, then the gimmicks should go or at least be downplayed. By gimmicks, I mean the one liners that follow you company name and logo. For example I saw a sign outside a pet store that was trying to sell pet spiders. They had to find a way to get people interested and therefore came up with a gimmick to get attention. Their sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spiders. I wonder if they sold any divorces? The point is, the gimmick attrated attention but did not turn gazers into customers.

Another company I worked with wanted to use a gimmick to get attention and hopefully that would translate into sales. After much thought, they decided that they would use a chili cook-off at their location to catch attention. All of their marketing materials were based around being hot. The company was a food manufacturer for bean products.

If you are planning to use a gimmick, make sure it fits with the image you are trying to portray. If it does not, change it to fit. If you want a truly professional image, choose the gimmicks carefully. They will need to attract attention in the way you want to attract it.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at [http://BizMechanix.com]. You may also view her latest publications at http://BlueprintBooks.com. Dr. Daoust also writes for the National Networker http://theNationalNetworker.com. Article Source: http://EzineArticles.com/?expert=Bette_Daoust,_Ph.D.

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